Customer Feedback Surveys
Hospitality and Tourism
The availability of accurate data is even more important in industries where personal service largely influences the business success. With the help of the Digivey survey tools you can permanently monitor the performance on an on-going basis and get the answers you need to fuel decisions and corrective actions now. Guest retention is the key to maintain a profitable hospitality venue. No other industry has more to gain with constant customer satisfaction monitoring than restaurants, hotels and other hospitality venues.
How Digivey surveys can help:
Develop a thorough understanding what motivates guest satisfaction and determine factors leading to dissatisfaction
Learn how customers perceive customer service
Get to know customer expectations and factors that would encourage more frequent returns and referrals
Find answers how new or changed menus fare among guests
Find out what prompted a visit and why, and what percentage of your patrons are repetitive visitors
Get input for demographic profiling
Measure the impact of promotional campaigns
Identify opportunities for new or extended services and product offerings
Monitor your staff's performance
Benefits:
- Computer-assisted surveys in combination with modern touch technology
- A survey solution that delivers more reliable and immediate results without being cost-prohibitive
- Tailor-made surveys that suit your information needs
- An interactive survey concept that asks only relevant questions
- A new comfort level for the respondent, yielding more and better results faster
Questionnaire Design Suggestions:
- Attract to the survey kiosk with slide shows and videos
- Help customers recall menu items with pictures
- Inform about upcoming events and specials
- Print coupons to encourage future visits
- Brand your surveys with embedded logos and tag lines
- Trigger alerts to a customer service manager by email or text message
- Engage customers with fun additions to surveys, e.g. "Scan, answer and win" where respondents swipe a bar code when prompted and are instantly rewarded with a prize
Usage Variety:
- Interviewer assisted surveys with handheld devices
- Self-administered surveys with survey stations and survey kiosks
- Follow-up surveys online
- Ability to conduct interactive surveys
- Build and extend your customer data base and collect email address, phone, birthday data, etc. to use with marketing interventions like birthday greetings, special event announcements, club memberships, gift card promotions, and more
Applications:
- Customer service feedback surveys
- Customer satisfaction surveys
- Guest satisfaction surveys
- Employee feedback surveys, fully anonymous where desired
- Advertising effectiveness testing
Technology benefits:
- Realization of new projects within a very short time
- Real-time data collection with immediate availability of data
- Easily combine data collected by multiple survey stations and data collected over time
- Generate accurate reports at the click of a button
- Minimal workload, low-cost
- Paperless processes