Keeping a finger on the pulseTouch Screen Surveys Deliver Richer, More Useful Feedback Excerpt from a recent interview published in Kiosk and Self-Service Magazine, conducted with Cindy Fields, Sales and Marketing Manager, International Wildlife Museum, Tucson, Arizona. Any sensible business thrives on customer feedback. For years, Tucson's International Wildlife Museum relied on paper opinion cards stacked by the exit. "I didn't get much information from them," said Cindy Fields, sales and marketing manager for the museum. "We would pose a question like, "How did you enjoy your visit to the museum?" and people would say, "It was great." And I'd compile them for a month and I'd get 15 "It was great's." In early 2005, the museum installed a touch screen survey kiosk (powered by CREOSO's Digivey Survey Suite ) that asks more than just "How did you enjoy your visit?" "By installing a survey where I control the questions, as well as the flow of those questions, I grab specific information, " she said. "I'm asking specific questions about specific exhibits." Fields said that the survey kiosk has proven very useful, especially since there is a restaurant and gift shop on the premises in addition to the regular museum features. "I'm able to do a matrix screen where people can rate things on a scale," she said. "It's so nice to be able to author that survey yourself, because once it's up and running for a while, I can see where I need to add a question or take away a question to guide people through the survey most efficiently." Fields said that in the past she compiled information manually from the handwritten cards, and then photocopied that information to hand out to management. Now, detailed reports print out with just a few mouse clicks. And, of course, the fact that the machine is much more inviting than a stack of index chards doesn't hurt, either. "It looks really nice," Fields added. "It's a wooden kiosk, the colors are great, and it looks very attractive. Placement and the way it looks encourage people to stop and use it." # # # | 
