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Digivey Survey Software News
Mixed-mode surveys increase the reach
PHOENIX, Arizona (August 15, 2008) -- CREOSO, a Phoenix-based software developer for market research and interactive information kiosk applications, announces the launch of its new product Digivey Plus™, a multilingual online survey launcher tool. The new survey deployment tool is an addition to CREOSO's Digivey survey software product family and lets the user administer online surveys via email invitation or through a link from a website. Digivey Plus available either as a subscription to a hosted service or as a software license for a Windows server throughout the US and selective international markets.
Creoso responded to market research professionals throughout many industries in developing this new software tool and its focus on mixed-mode survey data collection. Users benefit from mixed-mode survey data collection in several ways: Respondents can be reached on-site (offline) or online, results from on-site surveys and results from online surveys are available for analysis. Follow-up surveys can be administered with either the one or the other survey data collection methodology. Ultimately, more and higher quality customer feedback can be gathered within a shorter time frame and with less workload. Survey results collected with the one or the other data collection methodology can be easily compared. Businesses can act on the survey results with greater confidence.
The new software tool reaches across survey deployment platforms and helps marketing researchers capture a maximum number of offline and online responses. The reduction of workload and time plays a big role, too. The Digivey mixed-mode surveys eliminate the need to recreate the survey questionnaire, researchers simply deploy their survey projects with the one or the other survey methodology or use both methodologies simultaneously. Each of the methodologies preserves its distinct look and feel in front of the respondent.
Several time saving features were built into the new Digivey Plus online survey tool. For example, Digivey Plus takes care of the design conversion from offline to online automatically; data records collected with the one or the other methodology integrate with each other seamlessly.
Creoso is a pioneer in interactive survey applications. Its products and services range from survey software development and marketing research technology related services to product offerings that include complete handheld survey devices, touch screen survey stations, survey kiosks, information kiosk software, turnkey information kiosks and digital signage solutions for a varied global customer base. For more information one the company visit www.creoso.com or call 602.438.2100. For more information on Digivey Plus visit www.digivey.com or call 866.665.0533.
Case study pertaining to the topic of this press release coming soon.