Customer Satisfaction Surveys
Retail industry
A good shopping experience in a retail store not only encourages customers to come back more frequently but also has a positive impact on the bottom line. Happy customers shop more, more frequently. Customer satisfactions surveys can greatly help to reveal the underlying cause of grievances, customer needs and wants. The comprehensive approach of our survey tools makes year round customer feedback gathering at the point of sales easy and affordable.
How Digivey surveys can help:
Discover areas for improvements with product offerings and services
Learn what measurements could add to an even greater shopping experience
Deepen awareness of customer expectations and factors that would encourage more frequent returns and referrals
Make management aware of changing trends and perceptions
Collect demographic data on your customers for later use in promotional campaigns
Measure the effectiveness of in-store marketing campaigns
Use survey data as part of your decision making processes
Benefits:
- Computer-assisted surveys in combination with modern touch technology
- A survey solution that delivers more reliable and immediate results without being cost-prohibitive
- Tailor-made surveys that suit our information needs
- An interactive survey concept that asks only relevant questions
- A new comfort level for the respondent, yielding more and better results faster
Questionnaire Design Suggestions:
- Attract to the survey kiosk with slide shows, videos and audio
- Ask questions with a variety of rating and ranking question types
- Use Digivey information screens to inform about upcoming events and special sales
- Drive traffic to your store with incentive coupons redeemable at the next visit
- Brand your surveys: Embed logos and tag lines
- Trigger alerts to a customer service manager by email or text message
- Engage customers with fun additions to surveys, e.g. "Scan, answer and win" where respondents swipe a bar code when prompted and are instantly rewarded with a prize
Usages:
- Interviewer assisted surveys with handheld devices
- Self-administered surveys with touch screen survey stations and survey kiosks
- Follow-up surveys online
- Ability to conduct interactive surveys, quizzes and assessments
- Build and extend your customer data base and collect email address, phone, etc. for later use in marketing campaigns
Applications:
- Customer service surveys
- Customer feedback surveys
- Customer satisfaction surveys
- Advertising effectiveness testing
- Opinion polls
- In-store surveys
- Intercepts
- Employee feedback surveys, fully anonymous where desired
Technology benefits:
- Realization of new projects within a very short time
- Real-time data collection with immediate availability of data
- Easily combine data collected by multiple survey stations and data collected over time
- Generate accurate reports at the click of a button
- Minimal workload, low-cost
- Paperless processes