Customer Feedback Surveys
Fitness and Sports
As in other industries, high customer satisfaction ratings in the fitness and sports industry positively impact the bottom-line and encourage repeat visits. Customer interaction can be improved with frequent customer surveys put in place in order to observe trends, monitor performance, keep service standards high and prevent customer fluctuation.
How Digivey surveys can help:
Learn what motivates customer satisfaction and determine factors leading to dissatisfaction
Learn how customers perceive customer service
Learn about customer expectations
Find answers how new or changed programs fare among your visitors
Find out what prompted a visit and why, and what percentage of your patrons are repetitive visitors
Learn what and how frequently social networking channels are used
Get input for demographic profiling
Measure the impact of pre-event marketing campaigns
Identify opportunities for new or extended services and product offerings
Monitor employee performance
Benefits:
- Computer-assisted surveys in combination with modern touch technology
- A survey solution that delivers more reliable and immediate results without being cost-prohibitive
- Tailor-made surveys that suit our information needs
- An interactive survey concept that asks only relevant questions
- A new comfort level for the respondent, yielding more and better results faster
Questionnaire Design Suggestions:
- Attract to the survey kiosk with slide shows and videos
- Ask questions with a wide variety of rating and ranking question types; add open-ended questions where useful
- Inform about upcoming events and specials
- Print coupons to encourage future visits
- Brand your surveys with embedded logos and tag lines
- Trigger alerts to a customer service manager by email or text message
- Engage customers with fun additions to surveys, e.g. "Scan, answer and win" where respondents swipe a bar code when prompted and are instantly rewarded with a prize
Usage Variety:
- Interviewer assisted surveys with handheld devices
- Self-administered surveys with survey stations and survey kiosks
- Follow-up surveys online
- Ability to conduct interactive surveys
- Build and extend your customer data base and collect email address, phone, birthday data, etc. to use with marketing interventions like birthday greetings, special event announcements, club memberships, gift card promotions, and more
Applications:
- Visitor feedback surveys
- Customer satisfaction surveys
- Customer service surveys
- Opinion polls
- Golf surveys, golf tournament surveys
- Spectator surveys
- Ball game surveys
- Race track surveys
- Equestrian event surveys
- Employee feedback surveys, fully anonymous where desired
- Interactive wellness assessments
- Interactive fitness assessments
Technology benefits:
- Realization of new projects within a very short time
- Real-time data collection with immediate availability of data
- Easily combine data collected by multiple survey stations and data collected over time
- Generate accurate reports at the click of a button
- Minimal workload, low-cost
- Paperless processes