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Touchscreen survey with tablet PC in a healthcare setting

Why Digivey and Touch Screen Technology for Marketing Research?

The simplicity and directness of touch screen technology is ideal for the data collection process of marketing research applications. Reaching out and touching is natural, tempting and intuitive to everyone. Studies have shown that because of this spontaneity, respondents from all walks of life  prefer the touch screen data collection methodology over paper and pen, and phone. 

 

Touch screen technology is also highly suitable for the self-administered data gathering concept. The respondents touch the answer choices at their own pace without the help of an interviewer.

 

Confidentiality and Anonymity. The respondents may remain anonymous or select to identify themselves at their discretion. Touch screen surveys are the only data collection methodology where the survey system does not require any type of respondent identification and leaves it at the discretion of the respondent or the study design if identification is desired.

 

Data is collected where the action is - at the point-of-sale, point-of-care, or point-of -experience for fresh responses before the memory of the experience fades away.

 

Data security issues for data collection in public places are taken care of.  Digivey touch screen surveys have built-in security measures that allow for unattended data collection with touch screen survey kiosks in public places.

 

Actionable information is available fast. The capacity of modern computer technology delivers engaging, interesting surveys. Digivey touch screen survey reporting is automated; processes are streamlined and the workload is greatly reduced. Actionable information is available fast - with the touch of the screen.

 

Engaging, interesting surveys deliver more and better results quickly and conveniently. Touch screen technology in combination with the Digivey Survey Suite excels in its ease of use, and yet comprises a truly sophisticated data collection and reporting tool with high standards.

 

 

Plug + Ask!-ready touch screen Survey Systems overview

The Digivey plug + ask! ready touch screen survey systems come in a bundle with Digivey survey software. Please select from the following or have a quick look at the overall survey system selection guide below:

  • Ultra mobile survey systems (Digivey survey software in a bundle with ultra mobile PCs)

  • Tablet PC survey systems (Digivey survey software in a bundle with tablet PCs)

All-in-one survey systems (Digivey survey software in a bundle with all-in-one touch screen PCs)

Free standing touch screen survey kiosks (Digivey survey software in a bundle with touch screen kiosks)

Digivey survey software  is designed for data collection with touch screen devices and is your ideal companion for data collection with handheld tablet computers, the new ultra mobile computers and other touch screen devices like all-in-one touch screen computers and touch screen kiosks. It ideally adapts to the functionalities specific of active pen-based devices as well as devices designed for finger touch/stylus.

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survey system selection guide

When selecting a survey system, it is important to take the accompanying environmental conditions like uninterrupted data collection periods and particularities of the data collection location into consideration. The survey system type selection guide below will help you select a survey system that is right for your intended use. Please do not hesitate to contact us with questions at 1.866.665.0533 or 602.438.2100.

 

 Ultra mobile PC based survey systemTablet PC based survey system (slate type tablets)Desktop or Wall mount PC based survey systemSurvey Kiosk
Data collection indoorsllllllllllll
Data collection outdoors llll*llll**
With AC power available for data collectionllllllllllll
With AC power not available for data collectionlllllll
Interviewer assisted data collection (face-to-face interviews)lllllllll
Self-administered data collection, unsupervisedllllllll
Self-administered data collection, supervisedllllllllll
Data Collection Session Period  <6 hours without breaksllllllllllll
Data Collection Session Period >6 hours without breaks; e.g. break for recharging batterieslllll***llllll
Connectivity with other devices and/or network or internetllllllllllll
Portability (based on weight)lllllllll
Mobility (based on ease-of-use for mobile interviewing, max. battery life and hot swap capability of batteries)lllllll

 

Legend: 

 

lll = suitable, no limitations

ll = suitable, with limitations

l = not recommended

 

lll* = requires outdoor readable screen option

lll** = requires outdoor kiosk

lll*** = requires extended battery option or more spare batteries

 

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Digivey is a touch screen technology application by CREOSO Corporation