Customer Feedback Surveys
Trade shows, conventions, private events
Trade show organizers and trade show exhibitors have a unique interest in customer feedback. The paperless concept of Digivey surveys provides systematic and objective data gathering with fully customizable structured survey questionnaires and invisible skip patterns. Thanks to the Digivey survey software's support for different size and type hardware, feedback from trade show attendees and event participants can be gathered with portable, handheld survey tablets running under either the Windows or the Android platform, touch screen survey stations for the desktop and touch screen kiosks. Due to the paperless process, the workload is greatly reduced and results in substantial savings.
Rent-A-Survey for your next trade show
Particularly with trade shows, our affordable rent-a-survey equipment rental program is an excellent way of getting customer feedback initiatives lined up quickly and efficiently.
How Digivey surveys can help you with gathering feedback from trade show and event attendees:
Learn how customers perceive the event
Get to know attendee expectations and factors that would encourage higher customer satisfaction rates
Find answers how new or changed services fare among the attendees
Find out what prompted attendance and why, and what percentage of the attendees are repetitive visitors
Get input for demographic profiling
Learn how speakers and programs fare among attendees
Measure the impact of pre-event marketing measures
Get input for future events
Identify opportunities for new or extended services and product offerings
Monitor service performance
Benefits:
- Computer-assisted surveys in combination with modern touch technology on the Windows as well as the Android platform
- A survey solution that delivers more reliable and immediate results without being cost-prohibitive
- Tailor-made surveys that suit your information needs
- An interactive survey concept that asks only relevant questions
- A new comfort level for the respondent, yielding more and better results faster
Questionnaire Design Suggestions:
- Attract to the survey kiosk with slide shows and videos
- Brand your surveys with embedded logos and tag lines
- Ask questions with a wide variety of rating and ranking question types; add open-ended questions where useful
- Apply invisible skip patterns for high level of interactivity
- Randomize questions for faster survey completion
- Engage attendees with fun additions to surveys, e.g. "Scan, answer and win" where respondents swipe a bar code when prompted and are instantly rewarded with a prize
Usage Variety:
- Interviewer assisted surveys with handheld devices
- Self-administered surveys with survey stations and survey kiosks
- Follow-up surveys online
- Ability to conduct interactive surveys
- Build and extend your customer data base and collect email address, phone, birthday data, etc. to use with marketing interventions like birthday greetings, special event announcements, club memberships, gift card promotions, and more
Applications:
- Attendee feedback surveys
- Attendee satisfaction surveys
- Trade show evaluations
- Speaker assessments
- Conference program assessments
- Opinion polls
Technology benefits:
- Realization of new projects within a very short time
- Real-time data collection with immediate availability of data
- Easily combine data collected by multiple survey stations and data collected over time
- Generate accurate reports at the click of a button
- Minimal workload, low-cost
- Paperless processes