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Greater Survey Success With Touch Screen Surveys

Much short survey turnarounds and higher response rates with touch screen surveysToday's fast-paced market environment needs customer insights on the spot.  Any business with direct customer contact interested in customer feedback and the improvement of their paper-based survey process can benefit from switching to touch screen surveys.  The benefits are manifold: Compelling and engaging survey design, increased customer interaction, merging of survey data with marketing initiatives, much shorter survey turnaround times and higher data quality are just a few of the many beneficial side effects of moving on to a touch screen survey system.

 

Gather data where buying decisions are made 

  • Touch computer assisted survey devices can gather data immediately following the experience at point of sales, point of care, point of service, etc.
  • The touch screen interface is intuitive, easy and fast
  • Nobody is excluded from participation - anybody can interact with a touch computer, even without any computer knowledge at all (touching a button is all what it takes - all functionalities are pre-determined)
  • The process is paperless and interactive

 

Capture survey data that is fresh and unbiased

  • Touch screen survey devices can be used wherever your respondents visit, relax, work or participate
  • For in-person interviews Windows based and Android based mobile devices are supported
  • The data is compiled in real-time, so you can use it now
  • The reliability of touch screen surveys is superior to any other survey methodology
  • Respondents prefer touch screen surveys for their ease of use and fast survey completion
  • Real customers are answering to the on-site surveys, not some overused panel of professional paid survey takers

 

Convincing benefits for the researcher

  • Computer-guided interviews eliminating interviewer errors
  • One-step data collection and data entry eliminating the need for manual data entry and errors
  • Much faster availability of results and reports
  • Significant reduction of cost and workload compared to other methodologies
  • Suitable for both interviewer administered surveys (CASI, CAPI, mCAPI) and self-administered surveys
  • The wide variety of touch screen survey devices helps to gather feedback in any offline situation: Indoors or outdoors
  • The only computer-assisted survey methodology making anonymous survey take possible

 

More and better quality data - less cost

  • Computer-compiled data eliminating the need for coding and tabulating of data
  • Data collection in lightning speed
  • Improved overall survey management



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