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Questions for next steps?

Ask the survey experts at Creoso's Digivey Survey Center. We are here to answer all of your questions and consult with you about software and hardware options.

Call 1.866.665.0533 (from overseas dial US 602.438.2100) or contact us.

Why Market Research?

... because more knowledge leads to greater business success

Market research is the foundation for smart business decisions. It links the involved parties through information. Whatever is your line of business you need information on your customers and prospects, the market, new trends, the competition and more.

Staying close to your customers pays off:

Customers want to buy from businesses that understand their needs and wants
Early trend recognition helps implement corrective actions sooner
Opportunities for business are identified earlier
When listening to the pulse of the market a successful response with appropriate products and services is more likely
Informed decisions will ultimately have positive impact on the bottom line

You want to know first hand:

Are existing customers happy with your products and services?
What makes your customers buy from you (reasons why)
Why don't customers buy from you (reasons why not); what are the barriers for not buying from you?
What changes and improvements would you need to make to intensify the loyalty of existing customers?
What changes and improvements would you need to make to attract new customers?
Is your advertising effective and is it reaching customers with strong spending power and the highest potential to buy?

Early trend recognition is key:

Survey data is more valuable if it is fresh and unbiased
If the survey data you receive today is older than a few weeks, it is already outdated and not very useful.
Continuous monitoring of customer satisfaction helps to identify areas for improvement quickly

Using efficient survey tools is a smart decision

Computer-assisted survey tools like the Digivey survey software and touch screen survey systems are fast and deliver accurate results you can act on now
The cost per interview of Digivey powered surveys are only cents
Surveys conducted in a systematic and objective way deliver better results
Traditional survey tools like paper surveys are a hassle
Higher survey participation results in shorter fielding times and less cost
Respondents prefer the touch screen surveys over other methodologies